Hoppa till innehållet
Biblioteket meddelar: OBS! Antalet böcker du kan låna per kalendermånad är 5.
Omslagsbild för Refreshing The Customer Dialogue – with Personalization, Teaching and Algorithms: The Cassiopeia Method – a practical guide and inspiration for Sales, Marketing and Consultancy
Isbn: 978-91-7785-750-1
Förlag: Books on Demand
Kategori:
Ekonomi & marknadsföring
Tillgänglig sedan: maj 2018

E-bok

Refreshing The Customer Dialogue – with Personalization, Teaching and Algorithms: The Cassiopeia Method – a practical guide and inspiration for Sales, Marketing and Consultancy

THE CUSTOMER EXPECTS MORE, it’s time to raise the bar and deliver a refreshed Customer Dialogue. Teach the complex, earn trust, see the customer, make it personalized and offer an instant learning journey. Provide micro-training in the moment, in the customer meeting. Enlighten! And understand why this is real now and learn how to do it. No matter whether you are a human being or an AI-algorithm. In a fast-spinning world with a huge amount of complexity, newly invented technology, online services offerings and proliferate multiple-choice situations, requiring constant important personal decisions - you might wonder how to keep up? All this in combination with personal limitations in time and mental bandwidth creates a great opportunity and need in the world for brands and passionate individuals, or sophisticated AI-algorithms, to take on the role of a teacher and digital curator and explain topics of interest in an effective and consumable style. Vendors need to step up here and improve the conversational style and give customers what they need: enlightenment and advisory based on a true understanding of and empathy for the customer, not only the basics. This book provides tactics and insights into how to effectively explain complicated matters with aspects of: expectation management, an executive summary format, story journeys, zoom in and zoom out, in-flow-repetition, the Swedish perspective, play intelligence, digital curation, and more! All framed in a new method: The Cassiopeia Method. A practical guide for customer-facing persons/algorithms looking for tangible suggestions as how to become even more appreciated by the customer. Join the movement of a beautiful and new Customer Dialogue!


Logga in för att låna

Information

Logga in för att låna denna titel och för att se aktuell lånestatus.
Se mer under Så lånar du

Stöds av följande plattformar

PC/Mac

Surfplatta Läsplatta

Smartphone