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An overarching conclusion of Nordic Marina’s work in the past three years reveals that the global, and indeed the Nordic shipping and maritime industries, are already boldly moving ahead with regard to emissions reduction, boasting numerous innovative and successful projects contributing toward this goal. In order to take major steps forward, involvement from the government side is needed and currently lacking. There are barriers that industry and government must work on collectively, potentially via joint public-private partnerships. Commitment for the long term is essential, in addition to the demand for strengthening infrastructure and a reliable supply chain to support new fuels. Furthermore, the socio-economic benefits of emissions reduction and the applications of alternative fuels appear to be obscure. The bottom line is this: the time for action is now, for all of us.